Nicole Pike

Global Sector Head of Esports & Gaming, YouGov

Nicole is one of the esports & gaming sector’s most-respected experts, boasting 15+ years of experience in consulting, custom research, sales forecasting, brand tracking, and sponsorship measurement in the space. She has built her career collaborating with major players in the industry to build meaningful data streams and insights, and shaping industry standards for measurement of esports. In a role specially created for her at YouGov, Nicole is designing the future of the company’s analytics in the esports and gaming sectors, building on what are already some of the industry’s deepest and most sophisticated research tools.