Nicole Kulwicki

Director, Brand Build, Heinz Condiments & Sauces, The Kraft Heinz Company

Nicole Kulwicki is the Director of Brand Build for the Sauces & Meals portfolio at Kraft Heinz, and currently leads the communication and innovation strategy for several iconic brands. Nicole has a BBA from the University of Michigan and an MBA from the Kellogg School of Management. With over 10 years of experience, she has had the opportunity to work on several remarkable brands, including Miracle Whip, Grey Poupon, Ore-Ida, Jell-O and Heinz. Nicole is a skilled brand builder and a proven leader. Her most recent work includes highly successful brand activations like Smunday, Mad Men, and Chicago Dog Sauce. In 2018, her work launching MayochupTM earned her recognition on Ad Age’s 40 Under 40 list. She is inspired by building meaningful relationships between consumers and brands and engaging consumers in new, impactful ways.