Director, Precision and Digital Marketing, Molson Coors
Nicole is the North America Head of Precision & Digital Marketing at Molson Coors. She is responsible for data strategy, precision activation, marketing optimization, and technology solutions for how Molson Coors brands connect with consumers. Before Molson Coors, Nicole was the Head of Media for Hawkeye Agency, the largest pure-play CRM Agency in North America, and the Global Media Director at McDonald’s, overseeing global partnerships, strategy, and agency relationships. In 2014, she forecasted the role data and analytics would play in transforming marketing and went to Civis Analytics to hone her people-based marketing capabilities. An omnichannel strategist inspired by data has also worked at leading media agencies such as OMD and Starcom across B2B, CPG, QSR, Finance, Retail, Technology, and Travel.