Nicole Bernhardt is a researcher at heart with a passion for innovation that solves consumer needs. She started her career at State Farm, helping build their innovation department and uncover trends in a changing industry. Nicole then spent time at Under Armour, managing all research for the company’s then-emerging Connected Fitness area. At Ulta Beauty, Nicole leads Strategic Initiatives for Customer Marketing, blending her innovation and consumer experience to understand how to deepen Ulta Beauty loyalty.
Nicole Bernhardt
Strategic Initiatives Manager, Customer Marketing, Ulta Beauty