Nicole Bernhardt

Strategic Initiatives Manager, Customer Marketing, Ulta Beauty

Nicole Bernhardt is a researcher at heart with a passion for innovation that solves consumer needs. She started her career at State Farm, helping build their innovation department and uncover trends in a changing industry. Nicole then spent time at Under Armour, managing all research for the company’s then-emerging Connected Fitness area. At Ulta Beauty, Nicole leads Strategic Initiatives for Customer Marketing, blending her innovation and consumer experience to understand how to deepen Ulta Beauty loyalty.