Experienced Marketing Professional with +20 years of career delivering strategic, brand defining, business improving results through award winning experiences, data driven advertising, loyalty, and promotional programs for many top 100 fortune brands worldwide including McDonald’s, State Farm, Capital One, Mattel and many others. A diverse marketer with a relentless commitment to find a brand’s true purpose and a proven track record of creating success, defining engaging and powerful strategies while increasing revenue, optimizing budget, and use of resources. Nico is very passionate about finding the insights that connect with the emotions and move people closer to brands generating action. He is currently connecting those customers with Food That Matters are Rōti, a Chicago based fast casual restaurant concept with locations in MN, TX, NYC and Washington DC.
Nico Nieto
Vice President Marketing and Brand, Roti