Nick Ayres

Director, Social Media, Georgia-Pacific

Nick Ayres is the Director, Social Media for Georgia-Pacific Consumer Products. In his role, Nick oversees social strategy and social marketing activation for consumer brands including Angel Soft, Brawny®, Dixie, Mardi Gras, Quilted Northern, Sparkle® and Vanity Fair.
Prior to his role at Georgia-Pacific, Nick was the Global Director of Social Marketing for InterContinental Hotels Group PLC (IHG). Nick led IHG’s strategic and tactical social marketing efforts for their stay brands and loyalty program. Nick also spent five years with The Home Depot helping architect the company’s approach to social marketing and serving in other areas including interactive marketing and brand management. Nick holds a MBA from Georgia Tech and a BS from Emporia State University. You can catch him on Twitter @nickjayres