Nathan Krum - Brand Innovators

Nathan Krum

Vice President - Marketing & Sales, Miami FC

Entering his 4th year overseeing the commercial operations for Miami FC, Nathan Krum has played an integral role in reshaping the USL Championship franchise’s brand and marketing strategy. Implementing a “Think Global, Act Local” approach, Krum has managed the team’s journey to record attendance and revenue as well as a new landmark broadcast deal with CBS and Paramount+.  The club has also invested heavily in the local Miami community through its Fútbol305© Initiative (which Krum also oversees) to tackle the challenges the city of Miami faces in the areas of Poverty, Diversity, Inclusion and Sustainability.

Prior to his time with Miami FC, Nathan’s 20 years in the sports and entertainment industry includes negotiating and managing marketing partnerships for NASCAR, the Miami Hurricanes and Cedar Fair Entertainment’s North American Amusement Parks in which he worked closely with brand leaders including Coca-Cola, Kraft-Heinz, PayPal, AB InBev and DoorDash.