Nathan Hanks is the CEO & founder of Music Audience Exchange (MAX), the venture-backed technology company that helps marketers brand new music to drive cultural relevance, incredible engagement, and purchase behavior. Through a proprietary insights & automation platform, MAX delivers brand messages to hyper-targeted audiences through the voice of perfectly matched artists who are releasing new music and tours across audio, video, social, and live channels. MAX clients include Ford, Dr Pepper, Canon, MillerCoors, Cricket Wireless, and more. The MAX team is comprised of 70+ engineers, data scientists, music pros, and media experts based in Frisco, TX and Los Angeles, CA.
Previously Nathan was Cofounder, former President, and a Board Member of ReachLocal (public on NASDAQ in 2010, acquired by Gannett in 2016), helping small to medium-sized businesses acquire, manage and retain customers via a comprehensive suite of online marketing solutions. He grew ReachLocal to over 24,000 clients and 2,200 team members generating over a half billion dollars in annual revenue across 15 countries including the United States, Canada, Australia, the United Kingdom, Germany, The Netherlands, Japan, Brazil, and India.
Nathan is an early stage venture investor and advisor supporting 20+ companies including Centinal (digital identity), Basis (algorithmic stablecoin), SmartThings (acquired by Samsung). He has a BA from the University of Louisiana at Lafayette and an MBA from Centenary College.