Natasha Case

Natasha Case founded Coolhaus in 2009 with Freya Estreller because they knew they could create better quality and more unique ice cream and because they did not feel represented by the ice cream brands on shelves. They left their jobs in architecture at Walt Disney Imagineering and non-profit real estate, respectively, to create the brand, from product to culture, that they wanted to buy. They launched their architecturally-inspired ice cream sandwich company from a barely drive-able postal van at the Coachella Music Festival to an audience of 100,000 where the brand went viral. Since then, Coolhaus has scaled to a national fleet of trucks in LA and NYC, a flagship store and innovation center in Culver City, and a grocery business of ice cream sammies, pints, cups, mini sammies and soon-to-be cones in dairy and dairy free sold everywhere from Whole Foods to Thrive to Publix and in venues like The Rose Bowl, Madison Square Garden, The Hollywood Bowl, The Greek Theater and The Forum. Natasha has been named a Forbes 30 under 30 Food & Beverage, Zagat 30 Under 30, Linked in 10 under 35 for Food & Leisure, 10 Most Successful Women in Business by Leaders Globe, and was recently named UCLA LGBTQ+ 2019 Alum of the Year. She has been featured in many national publications and media outlets like Entrepreneur, LA Times and Bon Appetit and judged Food Network’s Chopped, King of Cones, and Top Chef Jr. She co-hosted her own podcast, ‘Start to Sale’ through Eater/Vox Media. In 2019 she joined YPO in the Beverly Hills chapter. Natasha has successfully launched brand partnerships with French’s Mustard, Hulu, Goldieblox (STEM for girls), and Ritz Crackers to name a few and has a signature shoe with K-Swiss. Natasha is a board member of UCLA Arts Dept, Startup UCLA, and a member of the Lyft Council (Los Angeles). Today, Coolhaus is the leading women and LGBTQ-founded and led ice cream brand in the country.