Mordecai is an award-winning Innovation Executive, pioneering lauded creative across technology, product, and culture for the world’s top brands including Hyundai whom she created and ran Innocean’s Innovation & Partnerships group. Her work at Hyundai includes a ground-breaking suite of AR-driven tech for Hyundai in partnership with Live Nation, and the launches of Future Of Mobility efforts with Hyundai’s Robo-Taxi and Mocean Labs Car Sharing venture. Prior to Innocean, Mordecai led innovation for OMD’s Ignition Factory clients Apple, CBS, Warner Bros., Hilton, Experian, and through her consultancy, Mordecai Inc., she created award-winning work for clients including Pepsi, ASOS, Reddit, British Fashion Council, MTV, and Soho House globally.
Living and working by her credo Hope via Disruption, Mordecai is an industry activist and a globally recognised innovation leader. She attributes her industry-leading work to her pedigree as an activist, and culture moving approach. She is an innovator, not only bringing shiny object ideas into the product lifecycle of brands but is known for bringing bottom line growth to the companies she works.
A frequent speaker on innovation across technology, culture, and new ideas, her recent talks include keynotes at Madfest and DMEXCO, plus talks/panels for CES, The Female Quotient Lounge, The Drum, and Advertising Week. She is a Founding Fellow with On Deck’s Corporate Innovation program, Advisor at IV.AI, OffLimits Cereal, JourneyInto, and on the US board for NGO
Skateistan. Previous positions boards include the advisory board of LACMA’s Art + Technology Lab, and serving as Director of Innocean’s INNfluence group supporting women in advertising and media.
In the industry, she has been recognized by 40overForty, She Runs It (formerly Advertising Women of New York) as a Global Change Maker, a VentureFuel Visionary, and Internationalist Agency Innovator of the Year. She is a mentor for D&AD’s New Blood Shift program by Google, Fast Company’s Innovation Festival, She Runs It, Plug & Play Tech Center, and BBH’s Beautiful Minds.
Follow Mordecai @msmordecai
Mordecaiinc.com
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