Mitzi Gaskins is Vice President and Global Brand Leader of JW Marriott Hotels & Resorts. Ms. Gaskins is responsible for defining the brand positioning and guest experience and developing the brand marketing plan. In this role, she is charged with building brand preference for customers while maximizing profitability and return to owners.
A veteran in the luxury space, Ms. Gaskins has held brand leadership roles over many of Marriott’s luxury brands, including The Ritz-Carlton, Ritz-Carlton Reserve, The Luxury Collection and BVLGARI with great success. A highlight of her leadership includes the JW Marriott brand’s achievement as the #1 Luxury Brand in the US by JW Power & Associates in 2017. Ms. Gaskins served as a corporate finance and business analyst for The Ritz-Carlton Hotel Company prior to her time in Brand Management. Before joining Marriott International, she held positions of increasing responsibility within the business and marketing disciplines with Delta Airlines, Apple and Accenture.
A native Texan, Ms. Gaskins received her Bachelor of Science from Texas A&M and a Master’s in Business Administration from the University of North Carolina at Chapel Hill.