Mike is the Senior Vice President, Marketing & Strategy for Central Garden & Pet, a market leader in the Garden and Pet industries with over $3.3B in revenue. At Central, Mike is responsible for leading their global growth agenda, including brand marketing, eCommerce, digital marketing, innovation, consumer insights & analytics, communications, and strategy.
Prior to joining Central, Mike served as Chief Marketing Officer for Performance Health, a leading consumer healthcare company in rehab and recovery. At Performance Health, Mike spearheaded the total brand transformation of Biofreeze, converting it from a B2B clinical brand into the fastest growing consumer brand in the OTC category. Using aspirational and performance led marketing, Biofreeze quickly became a disruptive consumer brand that stole category share, recruited new-to-category users and successfully established itself as the pain relief product of choice to the best athletes in the world.
Over his career, Mike has a proven track record for driving explosive growth and maximizing shareholder returns across Fortune 500 companies and private equity owned businesses. Mike has worked on leading consumer lifestyle brands spanning multiple industries, including global icons such as Oreo & Cadbury, challengers like Biofreeze & Pennington, and new to world brands. Throughout his career, Mike has demonstrated an innate ability to grow top-line revenue while managing overall profitability of an organization. Mike brings global experience across developed and emerging markets with a strong passion for understanding consumer behavior.
Mike is an outgoing and energetic leader and has been consistently recognized for building high performing teams. Mike’s work has been cited by national outlets including the Wall Street Journal, Forbes, AdAge and the Sports Business Journal.
Mike holds a Bachelor of Arts Degree in History and Minor in Black Studies from Boston College and Master of Business Administration from the Stephen M. Ross School of Business.