Michelle Wong - Brand Innovators

Michelle Wong

Chief Marketing Officer, Sprinkles

Michelle graduated with a Grand Diplôme from Le Cordon Bleu in London and landed a job as a pastry chef at London’s Grosvenor House Hotel. The creativity and intensity of the culinary world provided a perfect training ground for the world of advertising – and an eye-opening experience for a woman finding her way in another male-dominated field.

Michelle’s advertising career took her from Leo Burnett in Chicago to Dailey in West Hollywood where she was the agency’s first female Managing Partner and President in its 50-year history.

Michelle has worked on iconic brands across categories, everything from Philip Morris and Qantas Airlines to Butterfinger and Panda Express. But the one constant has been her love of brands and their ability to connect with consumers’ hearts and minds, particularly when those brands embrace the power of creativity and authenticity.

A change-maker in DEI within creative industries, Michelle has spoken at SXSW, 3% Conference, Apple, the ANAs and most recently was honored with a ColorComm Circle award in recognition of her outstanding leadership and mentorship to other women in the industry.

As the CMO at Sprinkles, Michelle leads all creative strategy and communication, product innovation and brand partnerships.