Michelle St. Jacques

Chief Marketing Officer, Molson Coors

Michelle “MSJ” St. Jacques is on a mission to build brands that more people want to hang out with. Since she joined Molson Coors as the chief marketing officer at the start of 2019, she has combined her passion for marketing with her inherent talent for modernizing iconic brands, reshaping the company’s marketing vision in the process. Her vision can be felt strongly within new innovations like Simply Spiked Lemonade and Topo Chico Hard Seltzer, and in recent advertising with Coors Light’s “Made to Chill” campaign and Miller Lite’s “beer’s beer” point of view. Michelle’s willingness to buy bold, unexpected ideas and “move at the speed of culture” has resulted in more buzz and excitement around Molson Coors brands than ever before. While Michelle’s track record and progressive approach to building brand equity have made her stand out in the field of marketing, her goal of leading the industry in building inclusive brands and ‘inviting more people to the bar’ has reinvigorated the Molson Coors marketing team. Prior to Molson, Michelle previously led global brand & capabilities at The Kraft Heinz Company. She is originally from Toronto, and now lives in Chicago’s Lakeview neighborhood. When she isn’t playing outside with her two sons, or talking beer to her sommelier husband, Michelle loves to run, make things and travel.