Michelle Schroeder is the VP of Marketing at Simon Data, seamlessly blends the science of understanding your customers with the act of connecting with them. Michelle arrived at marketing technology from a winding road that included medical school, and life as a recording and touring artist. She’s worked for the last decade and a half to help data and technology brands grow. As Simon Data’s VP of Marketing, she helps wrap complex ideas with simple storytelling while also chairing the Diversity, Equity, and Inclusion resource group.