Michelle Pacynski

As VP of Digital Innovation at Ulta Beauty, Michelle Pacynski is responsible for future-proofing Ulta.  She leads a global team of innovators who are focused on connecting digital & physical journeys by leading thought and discovering technology to help create differentiated & relevant guest experiences. Prior to this role, she was VP of IT for Guest Facing Systems at Ulta Beauty, responsible for all aspects of information technology related to guest-centric systems, including E-Commerce, Marketing, Mobility and StoreSystems. Before joining Ulta, Ms. Pacynski spent over 5 years with The RoomPlace as CIO. In this role, she served as a key member of the leadership team that transitioned the organization from a family-owned, locally focused home furnishings retailer to one owned by private equity and focused on growth. She had oversight for IT operations, application development and technology strategy, delivering business objectives focused on driving process improvement, innovation and maximizing business benefits. Ms. Pacynski has extensive Digital, E-Commerce, Store Systems and architecture experience having implemented many complex, diverse business solutions for large-scale enterprises including Tyco, Sears Holding Corporation, Electrolux HomeProducts, Zurich, International Paper, and Montgomery Ward.