Regional VP, Sales, Nativo
Michelle McEwen kicked off her career in 1997 in digital media on Microsoft’s first digital campaign out of a small agency in San Francisco. She spent 12 years on the buying side, working at agencies like TBWA\Chiat Day and Crispin Porter + Bogusky learning to buy all media including digital, radio, TV, print, viral and outdoor. She eventually went to the sales side running the West coast at great brands like Maxim, RadarOnline and DailyMail focusing on entertainment until she shifted into straight technology helping build RocketFuel from 3 person office in LA to over 30. Always ahead of the curve, she made the move to content 3 years ago and is now RVP of Sales for Nativo, working out of Nativo’s HQ in El Segundo CA. She lives in Manhattan beach, has been married for 18 years and has 2 kids aged 15 and 13 who are always in the ocean.