Michelle Matthews-Alexander - Brand Innovators

Michelle Matthews-Alexander

Head of Multicultural Marketing, General Motors

Seasoned communications and marketing professional with more than 15 years of experience with some of the world’s leading brands which include General Motors, General Electric, Nissan North America, The UniWorld Group and Ford Motor Company. Areas of expertise include multicultural communications, grassroots public relations, lifestyle communications, event marketing, multicultural marketing, strategic planning, research and insights and social media.