Coordinator, Velocity Creative Strategy & Cultural Intelligence, ViacomCBS
Obsessed with all things social media from the latest GIFs to the trending memes, Michelle is an internet scuba diver, searching for all things bubbling in culture.
Working at ViacomCBS as a strategist on the Velocity Creative Strategy and Cultural Intelligence team, she uses quantitative and qualitative research to create compelling stories that are not only insights led, but also culturally driven.
Michelle’s heightened interest in social media’s active role in people’s lives, led to her appreciation of the power of marketing and its relationship with consumers. Her focus on uncovering emerging trends and producing innovative insights has unearthed her understanding of the consumer journey and their buying power.
She’s passionate about using her insights to create a new example of what can be accomplished when you prioritize people over prizes, amplify melanated voices, and bring everyone to the cultural conversation.