As an executive in the entertainment business for over a decade, Michelle has led creative brand marketing campaigns, secured partnerships and helped artists build out their brands across various leadership roles at Epic Records, ICM Partners, Warner Bros. Records to Redlight Management. She will be joining the LiveXLive leadership team as Head of Music Partnerships. Most recently as VP brand marketing at Epic Records, she worked with artists including Travis Scott, Rick Ross, Black Eyed Peas, Wu Tang Clan, Jennifer Hudson, Meghan Trainor and Madison Beer. As a change agent, philanthropy, diversity & inclusion and giving back has always been her passion, and integral in her work as she creates unique partnerships to ignite change as founder of both Music Unites and The XX Project. She supported Chairman/CEO Sylvia Rhone with the City of Hope’s Spirit of Life Honoree raising the most single amount ever raised by a single executive for City Of Hope with over $350K from key sponsors American Express, Shea Moisture, Kering, and Morgan Stanley.
She formerly was a branding agent at ICM Partners for clients including Mary J. Blige, Anderson Paak, H.E.R., to executive women including Bozoma St. John, Debra Lee and Tina Knowles. She’s previously worked at Red Light Management and Warner Bros. Records, focusing on strategic partnerships and artist development on campaigns worked on campaigns for the likes of Mary J. Blige, Ne-Yo, Estelle, Imagine Dragons, The Black Keys, Gary Clark Jr. and Josh Groban.
As founder and CEO of The XX Project, she has made it part of her everyday life to inspire and empower women in business by creating a membership platform providing resources and tools in business. The XX Project has curated over 150 events across NY, Los Angeles and San Francisco featuring industry leaders including Soledad O’Brien, Beth Comstock, Tina Knowles, Suzanne DePasse, Lavinia Errico, Gayle Troberman and Ty Stiklorius.
She is also the Executive Director of Music Unites, a non-profit funding after-school music education programs to empower youth through music. With programs across New York, Chicago and Los Angeles, Music Unites launched a Music-Versity digital series in partnership with the Compton Unified School district and launched a MusicVersity Virtual Academy, offering over 400 students nationwide access to industry leaders and artists like Jon Batiste, Aloe Blacc and Swizz Beats to provide first-hand workshops through month-long programming to help empower students through this challenging climate. This summer, Music Unites is kicking off a summer program with TBWAChiatDay LA “Shaping Today’s Culture” together with the Compton Unified School District offering an Advertising 101 virtual academy 6-week program for GEAR UP-Compton to ignite students creativity.
Her goal when the shutdown happened was to get back on track and connect with her purpose and passion, while challenging herself both mentally and physically as a competitive All-American sprinter and empowering herself by enrolling in UCLA Law. She completed her first year at UCLA Law School with a Masters in Legal Studies with a focus in entertainment, sports and media. She is on the student board for the Entertainment Law Association, Law Women of UCLA and serves on the Music Film and Entertainment Industry Future Hope Committee for the City Of Hope. The Los Angeles Lakers and Comerica Bank Women’s Business Awards Program recognizing women in leadership honored her with the Women of Promise award.