Vice President of Marketing, Vero Water
Michelle D. Beauchamp serves as Vice President of Marketing for Vero Water and is an award-winning global drinks marketing professional with 20 years of experience. Her career has included strategic oversight for iconic brands in both the spirits and soft drink industries.
Michelle began her marketing career at Triarc Beverage Group, where she led the launch of soft drink brands such as RC Cola and Diet Rite in over 20 international markets. At Bacardi North America, Michelle was Vice President, Brand Managing Director for the Aperitivo Brand Group, responsible for the management of both a marketing and a direct sales team tasked with accelerating the growth a portfolio of incubator brands including St-Germain, Martini, Benedictine, and Noilly Prat. While at Bacardi, Michelle also served as Brand Director for Grey Goose Vodka, where she led the strategic brand direction, planning, budgeting and execution inclusive of: advertising, marketing, media, PR, digital, innovation, experiential, and retail programs.
Michelle earned is a graduate of Northwestern University / Kellogg School of Management where she earned an MBA, and the University of Miami, where she earned a B.A. majoring in marketing.