Michael Scott is Head of Sales, Brand, North America at Samsung Ads. With more than 20 years of sales, business development and marketing experience in the television marketing services, digital advertising, programmatic and sports marketing industries, Michael works with brands to leverage Samsung Ads Smart TV insights to reach consumers where they consume their content across Smart TVs, mobile or desktop devices.
Most recently, Michael served as Chief Revenue Officer at Tru Optik where he managed business development and strategic partnerships with advertisers, agencies, data companies and adtech partners leveraging Tru Optik’s proprietary data set to access OTT audiences. Prior to Tru Optik, he was Senior Vice President, Strategic Partnerships for Cox Media Group’s Gamut, where he grew revenue by nearly 20 percent and Managing Director, Ad Intelligence for Ebiquity, where he led the advertising consultancy practice with teams around the globe and doubled revenue within his first year.
As an entrepreneur, Scott started and later sold, two successful content marketing businesses/agencies – Fourth Element Group and MacDuff Inc. Earlier in his career, Scott worked for NBC Television as the Director of Olympic and Sports Marketing.