Michael Sadicario - Brand Innovators

Michael Sadicario

VP of U.S. Demand, Smart AdServer

Michael Sadicario is VP Head of Demand at Smart Adserver where he oversees the North American Demand-Side programmatic strategy, sales, and platform partnerships. Smart is one of the largest global, independent full-stack adtech companies serving both the demand and supply side. Through a demand stack focused on Value Path Optimization, Smart services in-house programmatic media buying teams and agency trading desks seeking more accurate forecasting, cookieless ID and contextual targeting solutions, and brand-safe scale reaching nearly every premium publisher, niche audience and format.