Michael is a dynamic, digital experience strategist with 12 years of product, innovation and marketing leading global commercialization of new experiences from concepts to multi-million dollar businesses. Driven by his entrepreneurial spirit, his efforts are dedicated to staying ahead of evolutionary industry standards & future proofing the business, while also delivering on short term KPIs. Dubbed a change agent, Michael has led digital transformation at Fortune 15 organizations, contributing to the disruption on how digital products are developed, designed, implemented and marketed. A macro thinker & micro doer, Michael has been awarded achievements for spearheading high profile global products, partnerships, digital experiences and brand initiatives.
Michael shares his knowledge to several brand advisory boards as well as counsels that guide mid stage startups. He is a board member of organizations such as 212NYC, Brand Innovators Labs, Rutgers CX Innovation and a frequent contributor to ANA, IAB, AdClub NY and MMA. Being insatiably curious, he loves to meet like minded individuals to seek out the future before it arrives, but also loves to mentor the next generation of digital leadership. Michael holds a Business Economics & International Business degrees from Pennsylvania University, Graduate Certificate – Innovation @ Rutgers, Product Management Certification – General Assembly. You can connect with him via LinkedIn or on Twitter @mikepetes