Senior Vice President, Product, Marketing and Field Execution – North America, Western Union
Mike Hafer currently serves as Senior Vice President, Product, Marketing, and Field Execution for Western Union’s largest region, North America. In this role, Hafer leads all product, marketing, and field execution activities covering money transfer, payments, money order and prepaid offerings across all channels. Hafer has been with Western Union for 17 years and has held multiple roles including leading the development of its industry leading membership programs, the scaling of WU’s social media channels, product development for the company’s stored value business as well as its domestic money transfer business. In addition to Hafer’s role at Western Union, he also serves as the Board Chair for the Denver Chapter for the American Cancer Society. Prior to working at Western Union, Hafer held multiple B2C and B2B marketing and product management roles for US West, The Signature Group and Izodia. Hafer attended Northwestern University, where he earned a Master of Science degree in Integrated Marketing Communications with an emphasis in Direct/Database Marketing. He also attended the University of Northern Colorado and graduated Magna Cum Laude with a Bachelor of Science in Business with an emphasis in Marketing along with a minor in Economics. Hafer also has served as an adjunct professor at Denver University, teaching various graduate-level marketing classes.