Michael Fein

In his cross-vertical role, Mike ensures campaigns are built to demonstrate the business value across marketing channels and partners closely with clients to build out their measurement strategies and consumer insights. With a focus on building out a custom technology stack and creating learning plans, Michael blends both quantitative and qualitative research across  a broad, multi-disciplinary team. His philosophy is rooted in building consumer trust, rapid implementation for scalability, and that you treat your legacy as an asset. Cross vertical/industry experience includes automotive, CPG, retail, food and beverage, B2B, health, social business, paid media, and influencer marketing, travel, gaming, entertainment, eCommerce, and technology. His background also spans the worlds of online dating and online politics, where he implemented multivariate testing on user flows and creative campaigns. Prior to R&CPMK, Mike was the Vice President of Marketing Intelligence at Edelman and before that, built the practices at The Marketing Arm and Lunchbox.