Meryl Macune

Senior Vice President, Global Marketing, Kids II

Meryl Macune joined Kids II®, Inc. in June 2017 as the SVP of Global Marketing. Kids II is a global company of industry-changing innovations for parents and families around the world with a portfolio of leading infant, baby and toddler brands and products.

In this marketing leadership role, Macune is overseeing all efforts to transform the brands within the Kids II portfolio, including brands such as Baby Einstein™, Bright Starts™, Ingenuity™, and Oball™. Through Macune’s marketing strategy and implementation, the transformation will evolve Kids II’s brands into the most relevant for new parents. Macune is responsible for the strategic development and execution of these brands consumer engagement initiatives, inclusive of eCommerce, PR and Content Creation.

Prior to Kids II, Macune was the Vice President of Global Digital Marketing for the Estee Lauder Brand, responsible for driving the consumer engagement strategy. Her vision and entrepreneurial spirit resulted in her being tapped to lead the creation and evolution of the digital marketing function for Estee Lauder.
Prior to her digital leadership role with Estee Lauder, Macune held numerous brand marketing roles at Estee Lauder and Avon. She began her career as an executive trainee for Bloomingdale’s and held various buying positions. Macune was recognized as Brand Innovators Top 50 Women in Marketing in 2014 as well as was a Fashion Group International Rising Star Finalist in 2008 and 2006.

Macune holds a bachelor’s degree from the University of Pennsylvania and an MBA from NYU Stern’s School of Business. She recently relocated to Atlanta with her husband Brett, daughters Lauryn and Cara and dog Bailey. She loves spending her free time taking the girls on bike rides and exploring new places.

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