Merlin Kister is the general manager of US marketing for Intel Corporation. He is responsible for increasing preference and demand for Intel’s full product portfolio in enterprise and consumer markets—from 5G to AI to server to internet of things to consumer and business PCs. His team works closely with sales to increase Intel’s revenue through direct Intel-led campaigns and collaborative programs with partners and retailers. Kister’s team of innovative marketers include managers covering market/audience segments, retail, digital marketing and media and events.
Kister brings to the position a successful track record of more than 25 years of leadership positions in marketing, branding and product management. In previous roles at Intel, Merlin led global product branding, worldwide consumer marketing strategy and the US and Latin America PC marketing strategy and retail campaign team.
Other professional experience includes technical marketing and product management roles at Motorola, Velsicol Chemical Corporation and Kester (formerly a division of Litton Industries). He earned a Bachelor of Science in materials science/engineering (Ceramics) from Penn State University and an MBA from the Kellogg Graduate School (Northwestern University).