A senior marketing executive with over 15 years of experience across B2B and B2C industries, Melody
Liu is skilled at modernizing marketing through digital transformations and devising and executing end-
to-end marketing strategies that deliver incremental growth. Melody is a system-oriented thinker with
a fearless analytical approach and an agile leader with proven ability to link vision to action. As Head of
Retail Marketing Channel and Experience at Vanguard, she leads a team of strategists and specialists to
deliver personalized, customer-centric experiences across every online and offline channel. Previously,
as Managing Director for Marketing Strategy at Ogilvy, Melody advised clients on key marketing
initiatives, helping them maximize business opportunities and leveraging that critical intersection of
creative, data, and technology. Melody also worked at Vivaldi Partners Group, a boutique strategic
consulting firm with a focus on identifying customer needs to design brand strategies and activations.
She also spent some time at Sears Holdings as a marketing leader for Craftsman, one of the leading
home improvement brands in the industry. Melody started her career in operations and supply chain
management as a Senior Consultant with IBM Global Business Services and Analyst with Stanley Black
and Decker.