Melissa Miller

Melissa Miller is the Senior Director of Integrated Media at Wyndham Hotels and Resorts with over 15 years of experience in online marketing and media. Melissa believes in the importance of machine learning in online marketing and media execution to create that one to one anticipated marketing approach. Melissa and her team focus on being the first to market with advancements in ad units and technology, with the most recent accomplishment being the first in the hospitality industry to launch Google Local for Days Inn which focuses on geo-targeting guests in market to stay at a Days Inn hotel on the road. “ I am extremely excited to participate in The Brand Innovators Marketing Innovation Summit panel talking about Data driven marketing. The advancements in technology over the last decade alone really allow us as marketers to drive our business in a more effective way!”