Director of Brand Marketing & Communication – Supercuts, Regis Corporation
Melissa is the Director of Brand Marketing and Communication for Supercuts, where she is responsible for brand positioning, annual and long-term brand strategy, creative development, social strategy, agency management, sponsorships, employer brand and communications. She leverages many agencies, sports partners, internal teams and franchisees to execute marketing for the brand. Prior to Supercuts, Melissa spent several years with Target, most recently leading the Target Run & Done campaign, which spanned paid, owned and earned implementations across multiple siloed marketing teams. The campaign was lauded by Target leadership as one of the efforts that helped turnaround store traffic declines.