Melanie Kegley

Melanie Kegley is a Senior Account Executive at GroundTruth, the leading location-based marketing, and ad technology platform. Melanie has been with GroundTruth for a little over 2 years, starting as an Account Manager helping to drive customer success across the CPG industry for Walmart & Sam’s Club. In her current role, Melanie is responsible for establishing and growing relationships with CPG brands and agency partners throughout the Southern Region (AR, TX, LA, MO & OK), offering performance-driven, digital marketing solutions that drive incremental growth for their businesses. Before starting her career at GroundTruth, Melanie brought with her 5+ years of experience in the CPG industry ranging from managing Influencer Marketing campaigns & working for Post Consumer Brands as their Associate Shopper Marketer for Walmart & Sam’s Club business. Melanie is based in Northwest Arkansas where she lives with her husband and three dogs & two cats and has a degree in Marketing from the University of Arkansas.