Maya Kosovalic is the Vice President of Digital Innovation & E-Commerce for Nyx Professional Makeup at L’Oréal USA. She has over 17 years of experience across international markets including Canada, China, Brazil, Argentina and the US in brand management, digital marketing, e-commerce, precision advertising, content partnerships and digital transformation leadership. Maya is now leading the innovation agenda for Nyx Professional Makeup as the brand continues to take a leadership role in beauty tech. Her most recent obsessions are bridging consumer engagement across Web2 & Web3 and building the future of beauty in The Metaverse.