Matthew Newcomb is a Senior Vice President, Integrated Marketing for Velocity, ViacomCBS’ branded content studio. He oversees a team that architects and activates custom marketing campaigns for ViacomCBS partners across all consumer touch points that disrupt culture and utilize iconic IP. With over a decade of award-winning work at ViacomCBS, Matthew has overseen ideation and holistic execution of groundbreaking campaigns with advertisers such as Procter & Gamble, Toyota Motor Corporation, Burger King and Pepsi Co., ranging from scripted integrations to branded experiences, social-first content, and multi-platform music campaigns. These programs have garnered the attention of press and been celebrated by fans including most recently at MTV’s annual Video Music Awards tentpole this past September.
Matthew Newcomb
Senior Vice President, Integrated Marketing, Velocity, ViacomCBS