Senior Vice President, Integrated Marketing, Velocity, ViacomCBS
Matthew Newcomb is a Senior Vice President, Integrated Marketing for Velocity, ViacomCBS’ branded content studio. He oversees a team that architects and activates custom marketing campaigns for ViacomCBS partners across all consumer touch points that disrupt culture and utilize iconic IP. With over a decade of award-winning work at ViacomCBS, Matthew has overseen ideation and holistic execution of groundbreaking campaigns with advertisers such as Procter & Gamble, Toyota Motor Corporation, Burger King and Pepsi Co., ranging from scripted integrations to branded experiences, social-first content, and multi-platform music campaigns. These programs have garnered the attention of press and been celebrated by fans including most recently at MTV’s annual Video Music Awards tentpole this past September.