Matthew Coleman - Brand Innovators

Matthew Coleman

Matthew Coleman, Director of Media, Sponsorships and Digital Marketing, State Farm

Matthew Coleman is a Marketing Director for State Farm where he leads their media,  sponsorships and digital marketing functions. His product marketing, demand generation and  branding efforts contributed to State Farm being named a 2020 Marketer of the Year by Ad Age.  His partnerships with the NBA, NFL, MLB and NCAA resulted in State Farm being named a top  company for sports sponsorships by Sports Business Journal. Matthew is a curious learner who  is passionate about studying the art and science of marketing to anticipate the needs of others.  

Matthew holds a B.S. from Florida A&M University, an Executive MBA from the University of  Illinois and a Chartered Life Underwriter (CLU) designation. He enjoys working out, gaming and  making memories with his wife (Kelly), daughters (Erin and Leah) and toy poodle (Kobe).