Vice President – Global Consumer Marketing, Lenovo
Matt Bereda is the Vice President, Global Consumer Marketing at Lenovo responsible for driving strategy, business planning, asset development, media buying and regional activation for PCs, tablets, AR/VR and smart devices within the Intelligent Devices Group. In 2016, he was awarded the company’s top award for Leadership Excellence. Prior to this role, Matt led corporate marketing strategy, digital marketing, and operations. He has extensive experience across Lenovo’s corporate and business groups driving award-winning marketing strategy and execution.