Mary Yeager is a brand marketer, who has worked in the fashion/athleticwear space for almost 10 years. The current Head of Brand for Gymshark North America has spent the last year building out the Brand team and function at the company, defining the regionalized brand strategy and executing global brand campaigns and local IRL moments around Gymshark athletes and collections.
Prior to her time at Gymshark, Mary was on the Brand team at Nike for six years. There, she worked on Nike Women, running, basketball and sportswear, across stores, digital and membership. She led brand and culture defining moments for athletes like Kobe Bryant, influencers like Bella Hadid and products like the Nike Cortez and Air Force 1. She also worked on the Retail Brand team, where she opened Nike’s first ever “Live” Retail concept, which was named Store Concept of the year by Retail Dive. Mary is based in Denver, Colorado and enjoys traveling, live music, thrifting and spending time outdoors.