Mary Kate Callen
Vice President, Creative Strategy & Cultural Intelligence, ViacomCBS
Mary Kate brings a unique perspective on brand communication from strategy experience in advertising, publishing and media industries. She is a veteran at transforming consumer insights, trends and shifts in culture into actionable communication strategies, creative ideas and media opportunities.
With a focus a newly emerging imperative of brands becoming a part of culture, she currently spends her time at Velocity as a cultural anthropologist working on large-scale thought leadership projects and utilizing the wealth of insights that Viacom has about it’s audiences to inform creative responses to brand challenges.
Prior to Velocity, Mary Kate developed brand-partner content strategy at Condé Nast and led marketing for trade media brands at Fairchild Fashion Media. Before making the switch to the media and publishing world, she worked on the agency side at Grey New York across multiple categories including CPG, food and healthcare.
And as a new mom of a one-year old she has found a new appreciation for the power of marketing as she finds herself extremely susceptible to well-targeted advertising campaigns.