Mark McKee - Brand Innovators

Mark McKee

EVP, General Manager, FreeWheel

Mark McKee is general manager of FreeWheel, a Comcast company and global technology platform that is powering the future of the television marketplace. 

In this role, he leads strategy and direction for the global organization, which provides technology solutions connecting buyers and sellers and new industry initiatives and offerings that are at the forefront of shaping the future of TV advertising. Under his leadership, FreeWheel is spearheading the quest to make the TV industry more data-fueled, automated and beneficial to both the buy and sell sides.

Previously, Mark served as the company’s North American chief revenue officer. During his tenure, Mark drove revenue growth by overseeing FreeWheel’s efforts to provide innovative solutions to agency and advertiser clients using premium video and TV. He was promoted to this position from his prior role as the company’s SVP, marketing.  

Mark came to FreeWheel from Videology, where he was svp, North America, spearheading commercial responsibility across marketing, strategy and sales efforts in that region. He also served as vice president, sales strategy and development for this company. 

Prior to Videology, Mark was vice president, sales strategy for Joost, an internet TV service at the time, where he was responsible for the positioning, development and launch of the company’s advertiser offering, as well as the operational deployment of advertising innovations. 

Mark’s interest in media start-ups began as manager, sales strategy for Massive Incorporated, the leader in dynamic in-video game advertising, which was acquired by Microsoft. Before that, he worked with MTV Networks’ New Business Development and Sales teams in New York, developing sales strategies and cross-platform communications programs for new and existing advertisers. Mark also held positions at McCann Erickson New York and Fountainhead Creative, both in a business development capacity.  

He has nearly 20 years of experience in sales and marketing, primarily in media startups, advertising and technology. He has been quoted and featured in publications such as Advertising Age, Adweek, AdExchanger, Beet.TV, Broadcasting & Cable. Additionally, Mark is a member of Blockgraph’s board of directors. (Blockgraph is a technology company that makes the future of data-driven TV advertising possible. It is owned by Charter, Comcast NBCUniversal and Paramount.) 

He holds a Bachelor of Arts in political science and theater from Union College and resides with his family in the New York area.