VP Head of Industry, CPG, GroundTruth
Mark leads the CPG and Shopper Marketing team at GroundTruth, working with brands to help them leverage GroundTruth’s best in class mobile location data and technology. Based in Chicago with his lovely wife and three children, Mark heads a team of CPG and Shopper Marketing experts that help brands reach shoppers with minimal waste and develop actionable insights to achieve their business objectives.
Prior to working at GroundTruth, Mark was the Category Sales Director of CPG at AOL, and has over 13 years’ experience working within the category. Having begun his career in media planning and activation across TV, Print and Digital, Mark has a wealth of experience in the advertising and media space, including over 7 years’ working with CPG brands on the publisher side.