General Manager, Marketing & Digital Customer Experience, Mercedes-Benz USA
Mark Aikman is responsible for the Marketing Services & Digital Customer Experience team within Mercedes-Benz USA for all brand strategy, new car marketing, after-sales marketing, digital platforms and financial strategy within Marketing Services and the Digital Customer Experience areas.
Marketing Communications’ responsibilities include brand strategy, launch and lifecycle support for Mercedes-Benz brands, integrated campaign planning & production, media planning, social media, community management, brand compliance and agency relations.
After-Sales Marketing includes service, parts and accessories marketing. Additionally the management of corporate and dealer customer relationship marketing through both electronic and direct mail.
The Digital Platform team builds the Mercedes-Benz website for the US market, manages National Dealer Website program, is launching Mercedes me Apps for the US market, creates training/sales tools for dealers and manages digital integration globally.