Marissa Jarratt is Executive Vice President and Chief Marketing and Sustainability Officer at 7-Eleven, the world’s largest convenience brand. She leads the strategy to “redefine convenience” for today’s digitally savvy customer through brand strategy and advertising, cultural partnerships, customer insights, loyalty, data monetization and retail media, personalization, in-store marketing, corporate communications, visual identity and communications across all mediums, including broadcast media, CRM, digital, social, PR and internal channels. She leads her team to deliver breakthrough, award-winning marketing programs that drive consistent growth, especially among the coveted demographic, Gen Z. In January 2023, she assumed responsibility for the company’s Government Affairs and ESG practices to accelerate 7-Eleven’s leadership in responsible and sustainable convenience.
Marissa has deep food and beverage knowledge and marketing expertise, having held multiple senior marketing and general manager leadership positions at PepsiCo and Dean Foods Company. She has led some of America’s favorite brands, including Lay’s Potato Chips, Cheetos Snacks, TruMoo Chocolate Milk and Friendly’s Ice Cream, resulting in profitable growth and increased brand equity.
Marissa was named to the Forbes 2022 Global List of the 50 Most Influential CMOs, is an AdAge 2022 Global Leading Woman, was inducted into the Path to Purchase 2022 Hall of Fame and previously was recognized as a Top Woman in Grocery by Progressive Grocer, as a Rising Star by the University of Texas at Austin McCombs School of Business Hall of Fame, and as a “40 Under 40” Brand Innovator.
Marissa serves as an Independent Director for Hero Digital, a tech-enabled marketing services company. She also serves on the Advisory Council for the University of Texas at Austin McCombs School of Business Masters in Marketing program, and on the Marketing Committee for the board of the Dallas Museum of Art. She previously served as the Chairman of the Board for Good Karma Foods, a plant-based food & beverage company, and as a member of the Executive Committee of MilkPEP, the dairy industry trade association.
Marissa is a life-long Texas Longhorn and holds a Master of Business Administration, Bachelor of Business Administration in Finance and a Bachelor of Arts in Spanish from The University of Texas at Austin. She and her husband, Jon, and their son, Henry, live in Plano, Texas.