Senior Marketing Manager, Loyalty & Membership, Best Buy
Mariona Belles has over 12 years of international business experience leading digital transformation initiatives. Originally from Barcelona, Spain, she holds an MBA from ESADE Business School. She led digital programs in the travel and ecommerce industries in several European countries: Germany, Sweden, Spain and the UK before moving to the Twin Cities.
Before joining Best Buy she was a Digital Strategist at Three Deep Marketing supporting key accounts like Red Wing, Medtronic, and Nestle. At Best Buy she launched multiple digital capabilities including Wish List, Student Deals and Digital Member Offers. Over the last year she has been leading the My Best Buy loyalty program focusing on personalization.
She is also a certified leadership coach, possesses an agile certification by the University of Minnesota and is passionate about helping business grow through digital transformation.