VP Marketing, Insights, Loyalty, and Monetization Platforms, 7-Eleven
Mario Mijares is VP, Insights, Loyalty, Marketing and Monetization Platforms at 7-Eleven. In this role, Mario leads the teams responsible for customer research and analytics, loyalty programs, in-store and shopper marketing and monetization platforms.
Mario joined 7-Eleven in 2020 with more than 20 years of experience in retail and retail-consulting with top brands across USA, UK, France, Canada, Mexico, and Australia. Over the last two years, his team has created several products, including C-Shopper, The Brainfreeze Collective and Gulp Media to help CPGs better understand and market to the immediate consumption consumer.
Mario earned an MBA from Northwestern University and a bachelor’s degree in engineering from Universidad Iberoamericana, Ciudad de Mexico. He and his family live in the greater Dallas area.