Marketing Category Lead, Global Exports & LATAM, Campbell Soup Company
Mariana is a Senior Strategy and Marketing leader with extensive experience in building and launching consumer brands, integrated marketing, innovation, retail & digital strategies for profitable growth in Fortune 500 Companies such as P&G, Coty and Campbell’s. She is a motivated, collaborative leader of highly effective teams focused on leveraging data analysis and consumer insights to connect people and cultures with their passions.
Mariana is currently Marketing Category Lead for Global Exports & Latin America at Campbells where she is responsible for designing and implementing category and brand strategy and vision for global expansion for the snacks category. She leads the strategic brand planning, innovation and annual planning to achieve business results aligned with Global strategies, portfolio roles and consumer insights and trends. Mariana holds an MBA from Kellogg School of Management and Digital Marketing Certificate from NYU. She currently resides in Miami, Florida and enjoys horseback riding, scuba diving and traveling.