Margaret Safford

Retail and Consumer Product Advisor

Margaret Safford is a marketing and brand strategy advisor with 15+ years of experience driving growth for both $1B+ brands (CVS Health, Colgate-Palmolive) and high-growth startup brands (Evolved by Nature). Margaret has been recognized for innovative thinking and for building and leading new product launches within both CPG and retail environments. She is a sought-after expert on consumer health trends in the clean beauty and vitamins and supplements categories.