Marcy Cohen is Vice President, Global Digital Communications at Mastercard. She is responsible for communicating MasterCard’s narrative via the latest digital tools and social media engagement strategy. In this role she utilizes social intelligence to engage with key influencers and develop digital content that highlights the value Mastercard brings to key stakeholders. She oversees the Conversation Suite and Insights Alley, a social media command center where a global team monitors, analyzes and engages in conversations around the world, in real-time, 24/7.
Previously Marcy developed and implemented the internal and external communications strategy for the Mastercard New York City Tech Hub. She was also responsible for managing communications efforts for Mastercard Labs, the company’s research and development division.
Prior to her current role she was head of social media at Sony Electronics where she led a team in developing and executing digital and social media initiatives for new product introductions and corporate brand initiatives.