Madelyn Sheldon - Brand Innovators

Madelyn Sheldon

Vice President Marketing, Tonal

Madelyn Sheldon is an enthusiastic consumer marketing executive with 20+ years of experience working back from the customer to solve complex and cross-functional challenges that delight customers and drive disproportionate impact for the business. Madelyn’s experience sits at the intersection of corporate, brand, and product (hardware and software) marketing, strategic business growth, and operational excellence. She currently leads the marketing organization at Tonal, the world’s smartest strength training system that strives to strengthen every body every day. Prior to Tonal, she spent 10 years at Amazon leading various consumer marketing organizations, developing the internal mass marketing function, and scaling teams and new businesses globally. She cut her teeth in marketing and advertising at a variety of advertising agencies in Michigan. 

Outside of work, Madelyn enjoys traveling with her husband and two kids, staying active outdoors and on Tonal, volunteering in her community, and learning new subjects. She is currently learning about the science behind longevity and improving health span. Madelyn is based in Seattle, WA.