Live Events & Experiential Sales and Marketing, Viacom Live
Credited for helping create, build, and sell the Viacom Live experiential business and go to market strategy, she is tasked with driving revenue across the ViacomCBS 25 live events portfolio by way of creative solutions that provide meaningful connections with fans through brand experiences. At these Viacom Live events that drive conversation and culture, she leads with impactful on-the-ground experiences then leverages content capture and amplification across ViacomCBS’s platforms to drive scale for her clients.
Prior to her role with Viacom Live, she built an 11 year career in Viacom Velocity’s Integrated Marketing & Brand Partnerships division, working across multiple Viacom channels and on the company’s biggest tentpoles, pitching and executing 360 marketing programs for Pepsi, Mountain Dew, Geico, Boston Beer, Diageo, Barry’s Bootcamp, Toyota and many others.
Before moving to New York to work with Viacom, she was an Account Executive at Boathouse Advertising Agency in Waltham, MA, building the global brand strategy and individual product launches for New Balance Athletics.
Lynne is an alumnae of Bates College, where she played varsity soccer and basketball and was a college radio DJ. She now lives in Brooklyn, NY, competes in Olympic Weightlifting and is still a massive music fan with a personal quota of seeing at least one live concert a month…. Jill Scott and Allen Stone are on her upcoming month’s concert hit list!